Flash Foxy
Climbing Festival Branding
In 2023, I attended Flash Foxy Trad Fest in North Conway, New Hampshire, where I joined fellow climbers to enjoy the festival and share my art and merchandise as a vendor. Alongside my booth, I brought a foldable, mobile mural that fit in my CR-V and could be set up to create an interactive experience. Festival attendees were encouraged to take photos with the mural, adding a fun, memorable moment and boosting social media engagement.
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In 2024, Flash Foxy invited me to transform this artwork into the festival's official branding! I put together a branding package that included a teal background, custom festival title lettering, and additional illustrative elements, some featuring the Flash Foxy logo.
Seeing how the festival team creatively used these elements across social media, signage, stickers, and more was incredibly rewarding. It was inspiring to watch the artwork come to life in so many different ways.
The Branding Package
A few examples of what was included in the branding package.
Remix!
The festival branding package in action!
All photo and design credits for the images below go to the Flash Foxy team, who did an outstanding job incorporating the elements from the branding package in creative ways. They maintained a cohesive brand experience by thoughtfully adhering to the color scheme and typefaces, bringing the vision to life beautifully.
Custom Illustration for Your Brand
I specialize in creating custom illustrations that go beyond the expected—my goal is to craft a design that resonates with your audience and represents your brand’s unique character. Whether you need artwork for merchandise, packaging, or promotional materials, I’d love to collaborate and bring your vision to life.
Looking to elevate your business with custom artwork? Whether it’s for merchandise, packaging, or promotional materials, I’d love to help bring your vision to life. Let's talk!